Laura- BridgeHIV has done a tremendous job dealing with the negative press AHF has put out. I love that people are coming to be participants because of the PrEP hype they read about!
Unfortunately it doesn’t always work that communication campaigns can be positive. Patchara raised the issues of rumors at a local message parlour that were detracting from the study. What Patchara and teammates did, working with an NGO, is a great step to increasing communication. As Cathy mentioned these are great opportunities to discuss and improve health literacy in the community!
Can’t wait to hear how others are utilizing social media in their communication plans!