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      There certainly a need for a integrated approach to target the media industry, because they contribute to misunderstandings about a lot of things in society, including the incorrect use of language. We need to have an initiative to reach journalism schools, at tertiary level and industry level, develop a guide for reporting on HIV, and also deal with the ethics of reporting on HIV/AIDS.

      Currently inaccurate reporting, other than the various ombudsmans, which are voluntary, there is very little recourse at an institutional level because very often media house do not possess of the inhouse skills to provide content oversight, which is compopunded by the “juniorisation of newsrooms” and then also the proliferation of media platforms on the internet, which are not regulated. This can be seen from the emergence of fake news, which also contributes to the climate of “quality fatigue” or a lackadaisical attitude by media professionals.

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