Social media has been quite effective in our engagement efforts. Social media and online communication are both  fast and fluid.

It is far much easier to get to every one in good time.It is a good media to pass critical information.The underside of social media has been when the messaging is not well understood or the issue is contentious .It makes it a little bit difficult to reach a consensus.A very good example is during the early days of PrEP trials.Many advocates were against the conduct of PrEP since PrEP was giving ARVs to HIV negative people yet many of the HIV positive were yet to receive the drugs.Coming to a consensus in the social media was a bit difficult and a lot of discussion had to be made.When well channeled social media is effective.