The social media is a very powerful too in bridging communication gap among various stakeholders in a research. It is a great way of cutting down on cost be it through platforms such as facebook, whatsapp, skype and others. The only challenge which we face is the issue of network and data fees but which I feel can still be handled. It is imperative to know that the cost benefit analysis of using the social media as a communication tool has more benefits compared to the cost. For those who are yet to explore this opportunity, I would strongly advise that we include this in our strategies in our research programs.