social media has always been one of the effective communication Chanel for us in terms of communicating with our stakeholders. so literally social media has a positive impact because it helps us to reach to our stakeholders population within a short period of time. This days technology is advanced and people visit their social media pages almost everyday. in our study we have a Facebook page where we communicate with our stakeholders about the trials. for example currently we planning world aids day and after posting it on Facebook we have already got a confirmations about who will be able to attend.