Hello Ericcan,
We are in the same situation with Juala social media is a new concept in our setting so we do not include it in our our strategic planing with the stakeholders because very few individuals use it.
It is most recently that we experienced negative reporting in research and so our organisation decided to come up with communication department after the MTN MDP 301 trial experience, where the social media caused damage!!! as leader Ngoyi has expressed above. In this kind of a situation even if the site had a plan in place damage had already been caused.
I appreciate the strategy leader Ngoyi used in the SA experience of using the same platform to respond to the allegations promptly, other than using the different platform so that the concerned social media can get the truth from the horse,s mouth and clear the air.
